Team Secures UCI Cyclocross Team designation for 2017-2018 Season

Garneau Easton pb Transitions LifeCare Jersey.jpg

Last season Canadian based Garneau – Easton Cycling established itself as a top North American team with a long list of strong performances such as the Top Male North American Rider at the CrossVegas World Cup. US based Renewed CX brings logistical expertise and a US based service course as well as an established club and devo team. Together the team with continue to run under the ethos of the Ethical Racing Project achieving our core objectives:

1) Building the cyclocross community

2) Developing the next generation of cyclocross racers

3) Helping our athletes achieve peak performances

4) Clean and ethical sport

To achieve these objectives all riders will actively engage their local cyclocross communities through cross camps and coaching, plus a commitment to racing their local race series mixed in with an international UCI race calendar. The team is also adding a seven rider DEVO team that will race under the Transitions LifeCare p/b Garneau-Easton team name and will have access to team infrastructure and mentorship. Coaching, race support, and the very best equipment supports the achieved of race successes, and ethical sport is underlined through athlete accountability to focus on what you give to the sport of cycling rather than what you get from it.

A truly unique aspect of the Garneau-Easton p/b Transitions LifeCare team is that unlike nearly all other UCI trade teams this team is entirely athlete owned and managed. This drastically reduces overhead cost and sponsorship ask, creating a sustainable model that delivers a superior sponsorship ROI. Even with the team merger sponsor retention has been nearly 100%. All team sponsors are provided professional photography with commercial usage rights, allowing all team sponsors benefit from collaborative marketing.

For the third year the team will be racing on DreamFactory custom painted Garneau Steeple carbon frames. Riders will also be kitted head to toes in Garneau helmet, shoes, and custom kit. Easton continues as a major sponsor of the team which played a key role in testing the new EC90 SL crankset, CINCH Power Meter, and a new yet to be released hubset. Team equipment is a true competitive advantage with bike weights under 16lbs and excellent durability highlighted by most riders completing last season without a single DNF.

Transitions LifeCare joins as a new presenting sponsor and title sponsor of the DEVO team. An Oklahoma based Hospice Care organization, Transitions LifeCare is committed to giving compassionate care, serving humanity, and supporting hope.

Along with Garneau, Easton, and Transitions LifeCare, there are seventeen additional partners including Isocentric Networks, Cycle-Smart, Muc-Off, Mercury Cycling, Kicker Audio, Aspen Coffee, OrthoOklahoma, Alpine Immigration, Lezyne, SDG Components, Crankbrothers, Ride 100%, Janzen Toyota, Oklamerica, Mad Alchemy, Vittoria, Fusion Graphix, and TRP Brakes.

UCI Team Roster:

Michael van den Ham – Canada

Craig Richey – Canada

Dylan Postier – USA

Gunnar Holmgren – Canada

Erica Zaveta – USA

Natasha Elliot – Canada

DEVO Team Roster:

Anya Malarski - USA

Emily Unterberger - Canada

Tyler Cloutier - USA

Erica Leonard - Canada

Dana Gilligan - Canada

Issac Niles - Canada

Conor Martin - Canada